How do I get people to opt into my newsletter?

We have tons of suggestions to help you get people subscribe to your newsletter. Here are a few to help you get started:

  • Add your Handmade Newsletter webpage link to the signature of your emails.
  • Promote your Handmade Newsletter link in all of your listings (use MyCraftTools.com to easily add text to all of your listings at once)
  • Mention your Handmade Newsletter link in your shop announcement about page and profile
  • Tweet out your Handmade Newsletter link or post it on your Facebook Fan page
  • In your 'message to buyers for sold orders' on Etsy add your Handmade Newsletter link and tell people they can sign up to stay informed about special promotions and discounts throughout the year.
  • Offer people a coupon code for signing up for your newsletter. This encourages potential customers to sign up much faster. You can enter the coupon code into your thank you email to the subscriber which we will send out on your behalf.

Is there a fee to use Handmade Newsletter?

There is a $8 subscription fee for using this service which will be billed to you monthly via Paypal; or $88 with a yearly subscirption (one month free). You can unsubscribe to this service anytime.

What happens to my newsletter subscriber list once I unsubscribe from Handmade Newsletter?

Before you unsubscribe from Handmade Newsletter make sure you export your list of subscribers into Microsoft Excel. You will see this as an option when you view your subscriber list. Once you unsubscribe, you will no longer have access to this list so it is important to do it before hand. If you unsubscribe and then re-subscribe within two months, your list will become active again. We do not hold onto this information once an account has been inactive for over two months.

What is the benefit of using Handmade Newsletter?

Handmade Newsletter provides you with a single webpage where customers and potential customers can sign up for your newsletter. There is very little you need to do to setup the page and no upkeep unless you want to change your marketing message. Handmade Newsletter automatically pulls in your Etsy shop banner to give your Handmade Newsletter page consistent branding with your shop and also puts the sign up form on your page for you. All you need to do is enter a custom message into your webpage and you’re ready to go!

Can people purchase items from my Etsy shop on Handmade Newsletter?

No, Handmade Newsletter is not a selling platform. It is a way to keep people engaged with your brand and connected to you as an artist.

How often should I send out a newsletter?

How often you market your Etsy shop through newsletters is up to you. We recommend once every few months so you don’t bombard people with emails and this helps keep your items new and fresh in the eyes of your subscribers. We like the idea of sending out a newsletter every 2-3 months, especially around the holidays and when you are having sales or have a line of new products you’d like to share.

Can you help me design a newsletter?

Right now we are helping Etsy sellers grow their subscriber lists. We recommend the following sources to help you design and send out your newsletters:

  • Mad Mimi
  • MailChimp